Reference Marleen Smits:

During his time as Director Foodservice within the Shell Convenience Retail organization, Kees has proven himself to be a visionary and effective leader.

His expertise in foodservice, combined with a keen eye for assortment development, category growth strategies, and concept development, has made a significant contribution to our results. 

Kees knows like no other how to integrate hospitality into commercial propositions, always putting the guest at the center. He has the ability to develop innovative concepts and successfully implement them with people from diverse teams. 

He led the transformation to Shell Cafes with a strong and healthy foodservice offer, trained hundreds of employees in hospitality, and linked customer satisfaction to commercial growth. Under his leadership, sales and margins have doubled, and supplier relationships have been strengthened. 

What sets Kees apart is his strategic insight, operational effectiveness, and ability to inspire. He innovates with courage, connects people, and brings energy to every project. 

I wholeheartedly recommend Kees for any assignment where vision, entrepreneurship, and result-oriented approach are central.    

Marleen Smits, former Convenience Retail Manager Benelux & France