I guide concept development from the first idea to full implementation. I combine creativity with realism: a strong story and good design always form the basis. I believe that a concept is only powerful when it exceeds expectations, both in atmosphere and experience. For me, design goes beyond aesthetics. It's about making the right choices in appearance, materials, and details, so that the atmosphere is right and remains practically feasible. I pay attention not only to style but also to sustainability, cost control, and the lifespan of solutions. A concept must be usable and inspiring for a longer period. I translate trends and customer needs into concrete, workable solutions that function in practice. From the first sketches to operational implementation, I ensure consistency, efficiency, and a welcoming experience. My goal is always the same: to create a concept that is surprising, innovative, and welcoming – and that people remember and have a reason to come back. I had the opportunity to develop and implement several beautiful concepts (in collaboration) at Bijenkorf and Shell with various designers and executing parties. See some examples next to this. Of course, I can discuss more.