Welcome to Hospitable GrowthI am Kees van Wezel and after more than 35 years of experience in hospitality, (out of home) retail, food service, coffee, petrol and leisure, I started my own business. With Hospitable Growth, I help organizations grow by putting hospitality, experience and positivity at the center. Growing is not just about numbers. You only really grow by making guests feel welcome and exceeding their expectations.Scroll through this website to learn more about my approach and background.
hos·pi·tal·i·ty (the; n)the quality of being warm and generous in receiving guests
At Hospitable Growth, I believe that real growth begins with people. Growth is not just about numbers or strategy, but about the way we interact with each other. Hospitality is the key: creating an environment where customers, guests and employees feel welcome, valued and connected. I don't see hospitality as an extra, but as a strategic force that strengthens loyalty, stimulates creativity and delivers sustainable results. Companies that give genuine attention and exceed expectations build long-term relationships and distinguish themselves from the rest.
How can I help you grow through a strong hospitality strategy?
How can I coach your (management) team in hospitable growth?
How can we improve these items to give more power to hospitality and service?
How can I help your organization with projects and make it even more hospitable?
How can I help you develop your concept further using the 6 P's?
How can I (temporarily) help you "mind the store"?
The power of the customer journey Every guest makes a journey: from first impression to last experience. Storytelling, experience and communication play a key role. By telling a strong story and setting the right atmosphere, the guest feels at home faster. Clear communication makes the concept recognizable and creates trust. So we don't just create a visit, but an experience that stays with you.
Project management with hospitality as basiss I believe that successful project management goes beyond tight planning and clear goals. It's also about connection, collaboration and creating an environment where every team member can excel. Whether it's management issues, marketing campaigns, concept adjustments, renovations, supplier management, contract negotiations or assembling the right team – I provide structure, overview and energy in every process.
Successful category management is about finding the right balance between assortment, presentation and result. At Hospitable Growth we ensure a thoughtful category approach that meets the wishes of the guest and the commercial objectives of the organization.
Whether it's retail or food service, we translate trends and data into concrete category plans that ensure:
So every category grows into a strong pillar within the organization – with an impact on both the experience and the result!
Strong agreements with suppliers form the basis for healthy margins and sustainable cooperation. At Hospitable Growth I guide contract negotiations and the management of supplier contracts with a sharp eye for quality, transparency and result.
I help organizations make the right supplier choice, where I don't just look at price, but especially at quality, reliability and sustainability. This creates a network of partners that adds value to the brand and contributes to a future-proof organization.
A renovation or renovation is more than just stacking stones or moving walls. It's the moment to really bring a concept to life. At Hospitable Growth I guide renovation and renovation processes always from the concept and guest experience.
I ensure the translation from idea to execution:
So a result is created that is correct down to the last detail: a space that strengthens the concept and where guests and employees feel at home.
A strong brand requires a thoughtful marketing approach. At Hospitable Growth I develop marketing plans that are both strategically substantiated and creatively distinctive.
I combine structure with inspiration and help organizations grow with:
So a marketing approach is created that is not only visible, but also remains – and really puts customers in motion.
Quality starts with the basics: the right suppliers and the best ingredients. Together with chefs, I develop recipes that are distinctive and surprise guests with flavor, presentation, and experience. This creates an assortment that stands like a house.
A future-proof assortment requires conscious choices. I work with sustainable products, responsible suppliers, and healthy alternatives – without losing sight of the pleasure of a delicious guilty pleasure. This way, I balance enjoyment and responsible entrepreneurship.
Every assortment must fit the concept and identity of the organization. I ensure the right mix of products and recipes that seamlessly connect to the brand experience – whether in retail, food service, or hospitality. This way, I strengthen the story and the result.
Everything starts with a strong and sustainable assortment
In our hotel / hospitality interim services, customer experience is centralin all our concepts.
Everything starts with the A of assortment; I build a concept with experience and optimize your business operations.
Coaching is essential for the development of your team and achieving goals. Hospitality plays a crucial role here.
I believe in the power of storytelling to strengthen your brand identity and message as part of the customer journey.
Atmosphere, feeling at home, warmth, and a style that fits the (potential) guest. Exceeding expectations plays the most important role here.
What are the 4 pillars of my concept approach?
Sometimes temporary extra strength is needed to guarantee continuity. I can step in as an experienced interim manager, nationally and internationally. Whether it's running a store or hotel, managing a commercial department, or temporarily replacing a manager during illness or maternity leave – I ensure that everything runs smoothly. With an eye for people, processes, and results, I quickly take the lead, stay on course, and bring calm. Always with a fresh perspective and the trusted hospitality mindset.
The best way to judge my work is to listen to the organizations I've worked with before. In my career, I've contributed to projects in retail, hospitality, and food service, including the Bijenkorf, Shell, and various hotel chains. What clients and employers say about me: I combine result-oriented work with a strong hospitality mindset and help teams and organizations grow. Whether it's strategy, change management, assortment development, or project guidance – my approach yields noticeable results, with an eye for the human factor. Click on more information for details.